Experience
With over 8 years of experience in leading content strategy and creation for B2B SaaS and global markets, I have honed a strong talent for voice, excellent content, and SEO. My early training with top US SEO agencies like Seer and Search Nurture has refined my skills in end-to-end content strategy. I excel at producing high-impact content that engages diverse audiences, leveraging data analytics to drive performance and uncover opportunities. As a strategic thinker and team leader, I inspire cross-functional teams to deliver complex, high-quality projects on time and within budget.
Inbound Marketing Manager, Leap
July 2023 - Present
I managed the Inbound marketing funnel from email NURTURe, to tradeshows and everywhere in between.
Accomplished Inbound Marketing Manager with a strong track record in product launches, content marketing, campaign process improvements, and lead nurturing. Transformed event and tradeshow performance, displaying positive ARR directly attributed to shows in just one quarter of ownership.
See my results in: Event Management
Founding/ Pre-Launch Team
January 2023 - June 2023
I got my hands dirty on the pre-launch team for a startup.
I worked on systems and countless iterations for content, content management, social media, data analytics and inbound processes, as well as defining important foundational docs. I also got to write some cool pieces on SEO, social media and copywriting!
See Article Samples
Marketing Manager, Tailwind App
April 2019 - January 2023
I rocketed from content writer to Marketing Manager in three years.
I helped grow the marketing team, taking on direct reports, training, and mentoring our team to think about the possibilities in content marketing and how it could work with engineering in new ways. I also undertook our aggressive SEO content strategy, driving 382% traffic growth in under five years.
See Content Samples
See SEO Results
Content Marketing Manager, Nonstop Signs & 858 Graphics
Mar 2018 - April 2019
I joined Brandon Stapper’s team after freelancing for him on several projects. He recognized my talent and asked me to come on full-time.
I set the SEO-driven content strategy for the company, and managed a team of freelancers to build and publish pieces. I also SEO optimized the site and managed our link-building strategy, including writing pieces for Forbes and Social Media HQ.