I GReW organic Search traffic 382% in a new space.
My company was working to make headway for a new product, in a highly competitive space already occupied by social media companies like Later, Buffer, and Hubspot. With my carefully designed SEO content strategy, research, and engaging content, I grew our blog traffic by 9x during my time at Tailwind and established authority in the Instagram space.
Wanna see a magic trick?
“Extremely witty, approachable, and confident, Kristen brings an unmatched personality into her writing (to the point the entire company now tries to write like her!) along with an in-depth knowledge of SEO.”
— Jordan Douglas, Inbound Marketing Manager
SEO At SCALE
In December 2019, this blog received 67,100 clicks from search. By December 2020, after careful keyword research, content planning and strategy, it received 621,000 clicks from search. My content production in one year was 5x the output before I came on, and laser-focused on SEO.
Changing the Landscape
In December 2019, our SERP breakdown was:
375 in 1-3
2006 in 4-10
2377 in 11-20
7628 in 21-50
In December 2020, our SERP breakdown was:
2589 in 1-3
5505 in 4-10
8379 in 11-20
18256 in 21-50
Readable SEO CONTENT
I approached content writing with precise SEO outlines, and crafted a compelling, enjoyable read in a natural voice around them. For example, I wrote this blog post in July 2020, after researching SERPs, noting competitor themes, and creating an in-depth SEO outline.
It rapidly became our top traffic driver, amassing 5.07 million clicks to our website 48 million impressions, and an average position of 4.7 in SERP rankings for over 2000 keywords.
